A heritage fabric house that wanted to wear its pedigree out loud — an equestrian, toile-soaked identity built for the shelf, the screen, and the scroll.
The Taj Fabrics had the cloth and the craft, but a brand that whispered when it should announce. We built an identity rooted in old-world equestrian luxury — toile prints, a stallion motif, deep navy and crimson — then made it move.
The result is a system that reads as established the moment you see it: a custom monogram, a sculptural packaging suite, and a film that gives the cloth its own swagger.
A magnetic-close presentation box wrapped in a bespoke toile de Jouy — a hand-built stallion framed in florals, printed navy on soft white over a deep ink base.
Every unboxing becomes a keepsake; the kind of packaging customers photograph before they ever touch the cloth.
