OneScreen needed real people using their displays in real classrooms and boardrooms — but had no footage to shoot. So we generated it. A campaign of AI footage and AI UGC ads, built from scratch.
OneScreen wanted to show their displays where they actually live — sunlit classrooms, busy boardrooms, real hands on real screens. The catch: none of that footage existed, and shooting it across schools and offices would take months and a film crew.
So we built it with AI instead — generating photoreal footage of the displays in context, then turning it into short-form UGC ads that feel like they were filmed on someone's phone.
No clips of OneScreen displays in classrooms or offices — and no budget or timeline to shoot a multi-location campaign from scratch.
AI-generated photoreal footage of the displays in real environments, edited into authentic, scroll-stopping UGC ads for education and finance audiences.
Build a believable character for each vertical — name, role, age, look, and the daily pain point they feel.
Write the spot in multiple tones — natural UGC, clean narrative, humorous, corporate — and pick the strongest.
Produce photoreal AI footage of the persona using the display, matched to the script beat by beat.
Edit to a tight reel structure with captions and pacing tuned for the feed.
"You know that moment when sunlight hits the classroom screen and suddenly no one can see anything? That used to happen to me almost every morning… But this year our school installed these OneScreen boards, and honestly I stopped worrying about it."
Teacher records a selfie video in the classroom.
Adjusting blinds as sunlight hits the screen.
Teaching confidently using the OneScreen display.
Class starts on time — the screen just works.
Not every spot is scrappy. For Titan — OneScreen's premium boardroom display — we cut a polished hero film built around a single idea: when the screen just works, the technology disappears and the meeting moves forward.
Deeper blacks, brighter highlights and richer color — vivid even in sunlit rooms.
Apps open faster and AI tools respond without slowing the room down.
Strong, balanced sound so everyone hears the call or presentation clearly.
Built-in live help and quick guidance — the screen's ready when the room is.
Titan's accessible sibling — the display built for everyday rooms. We gave Core its own film: same clarity and confidence, dialled for the classrooms and meeting rooms it lives in every day.
